Marketing Services
Beyond Advantage
Need marketing help outside your IAD Advantage benefits?
Marketing Advisors Direct gives agents paid support for websites, lead funnels, ads, social posting, email marketing, event promotion, reviews, and tracking.
Helping Agents
Put Marketing
Into Action
What Is Marketing Advisors Direct?
Marketing Advisors Direct, also known as MAD, is IAD's paid marketing service program for agents who need support beyond the IAD Advantage Program.
MAD helps agents put marketing systems into action.
MAD can help with:
IAD Advantage vs.
Marketing Advisors Direct
It is important to understand the difference.
| Marketing Advisors Direct | |
|---|---|
| Included based on eligibility | Paid separately |
| Provides core marketing assets | Provides marketing execution and support |
| Based on tier benefits | Based on requested service scope |
| Includes listed deliverables only | Covers approved paid services |
| Does not include ongoing management | Monthly support options available |
Simple rule: Advantage gives agents marketing assets.
MAD helps agents execute marketing activity.
Who MAD Is For
MAD is for agents who need paid help with marketing services that are not included in Advantage.
MAD may be a good fit if you are asking:
- Can I get help building or updating my website?
- Can I add more pages to my website?
- Can I create a landing page for a campaign?
- Can I set up a lead capture form?
- Can I run paid ads?
- Can I get help posting on social media?
- Can I send a monthly newsletter?
- Can I promote a seminar or local event?
- Can I collect more reviews?
- Can I track where my leads are coming from?
If the request involves setup, execution, management, updates, tracking, or ongoing support, it will likely fall under MAD.
MAD Service Categories
Website Services
Starting at $499Websites, pages, landing pages, updates, and maintenance.
Start a Website RequestLead Funnel Services
Starting at $750Capture leads and guide them toward calls, appointments, quotes, and reviews.
Request Funnel SupportPaid Ad Services
Starting at $300Setup or manage Facebook and Instagram campaigns. Ad spend not included.
Request Ad SupportSocial Media Support
Starting at $150 /moStay active online with approved content posting, scheduling, setup, and cleanup.
Request Social SupportEmail Marketing Services
Starting at $150/moNewsletters, follow-up emails, one-time campaigns, and event emails.
Request Email SupportEvent Marketing Systems
Starting at $500Promote seminars, workshops, and local events. Collect registrations and follow up.
Request Event SupportReputation Support
Starting at $150Request reviews, collect testimonials, and build trust online.
Request Reputation SupportTracking & Reporting
Starting at $150Understand campaign activity, lead sources, and marketing performance.
Request Tracking HelpWebsite Services Built for Insurance Agents
Whether you need a simple one-page website, extra website pages, a landing page, or monthly maintenance, MAD gives agents clear website options with defined pricing and scope.
| Service | Price |
|---|---|
| One-Page Agent Website | $499 – $750 |
| Three-Page Agent Website | $750 – $1,200 |
| Five-Page Agent Website | $1,200 – $2,000 |
| Medicare Authority Website | $1,500 – $3,500 |
| Extra Website Page | $150 – $300 / page |
| Landing Page | $300 – $750 |
| One-Time Website Update | $25 – $300 |
| Monthly Website Maintenance | $75 – $300 / month |
Note: Website updates after final delivery are not included in Advantage. Agents may request one-time updates or enroll in a monthly maintenance plan.
Need Changes After Your Website Goes Live?
One-Time Website Updates
Best for agents who only need occasional changes.
- Phone number update
- Image swap
- Email update
- Bio update
- Social link update
- Testimonial update
- Text change
- Form update
- CTA update
- Landing page edit
Monthly Website Maintenance
Best for agents who want ongoing support.
- Small website updates
- Minor content edits
- Link checks
- Image swaps
- Contact form checks
- Monthly update summary
- Page checks
Unused monthly updates do not roll over.
What MAD Does Not Include
MAD is not a free design request program.
One-time custom requests may be reviewed separately, but they are not part of the standard MAD service menu.
Frequently Asked Questions
Is MAD part of Advantage?
Can I use MAD if I am not eligible for Advantage?
Can MAD build more than a one-page website?
Do you guarantee leads or sales?
Are MAD services free?
Can MAD update my website?
Does MAD run paid ads?
Does MAD fully manage my social media?
Do website updates come free after my website is delivered?
Can Sales promise MAD pricing, timelines, or included services?
Do unused monthly services roll over?
Ready to Request Paid Marketing Support?
Tell us what you need. Our team will review the request, confirm the scope, and provide next steps. MAD services are billed separately from Advantage.